Impressum / Legal Notice

Website Owner:
Joe Wakelin
Switchback Performance

Address:
Im Neuenheimer Feld 693, 69120 Heidelberg

Contact:
Email: info@switchbackperformance.com

Business Type:
Sole Proprietorship

Responsible for Website Content (§ 18 Abs. 2 MStV):
Joe Wakelin

VAT / Tax Information:
No VAT ID assigned.

EU Online Dispute Resolution (ODR):
The European Commission provides a platform for Online Dispute Resolution (ODR):
https://ec.europa.eu/consumers/odr/
I am neither obliged nor willing to participate in dispute resolution proceedings before a consumer arbitration board.

Privacy Policy

This Privacy Policy explains how Switchback Performance collects, uses, and protects your personal data in accordance with the EU General Data Protection Regulation (GDPR / DSGVO).

1. Data Controller

Responsible for data processing:
Joe Wakelin
Email: info@switchbackperformance.com

2. What Personal Data I Collect

I may collect the following data when you interact with this website or my services:

  • Contact information (name, email address, phone number)

  • Training information submitted voluntarily for coaching

  • Billing + payment information (handled by Stripe; I do not store card details)

  • Technical data such as IP address, browser type, and device information (collected automatically by Squarespace)

3. How I Collect Your Data

Your data is collected through:

  • Website contact forms

  • Email communication

  • Coaching questionnaires and training uploads

  • Payment processing via Stripe

  • Automatic website analytics through Squarespace

4. Legal Basis for Processing

I process your personal data based on:

  • Art. 6(1)(b) GDPR – performance of a contract (coaching services)

  • Art. 6(1)(f) GDPR – legitimate interests (website functionality + analytics)

  • Art. 6(1)(a) GDPR – consent (when you voluntarily submit data)

5. How I Use Your Data

Your data is used for:

  • Delivering coaching services

  • Analysing progress and training performance

  • Communicating with you

  • Managing payments and invoicing

  • Improving my website and services

I do not sell or share your data with third parties for marketing.

6. Third-Party Services

I use trusted third-party providers to operate my business:

Stripe – payment processing
(Handles card details. I do not see or store full card numbers.)

Squarespace – website hosting + analytics
(Collects cookies + technical data.)

TrainingPeaks – fitness data

All providers comply with GDPR.

7. Data Storage Duration

I store personal data only for as long as necessary:

  • Coaching data: kept while you are a client

  • Financial records: 10 years (legal requirement)

  • Contact form messages: up to 12 months

8. Your Rights Under GDPR

You have the right to:

  • Access your personal data

  • Request correction or deletion

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent at any time

To exercise any of these rights, contact me at:
info@switchbackperformance.com

9. Cookies

Squarespace uses essential and analytics cookies.
You can manage cookies through your browser settings.

10. Changes to This Policy

I may update this Privacy Policy as required.
Last updated: [16/11/2025]