I’m Joe, the founder of Switchback Performance. Road cycling has been my passion for over a decade, during which time I have enjoyed the sport as a fan, competitor and now as a coach.
I want riders to unlock their athletic potential - not from one-size-fits-all training plans, but through customised coaching that develops an understanding of the science and mindset behind peak cycling performance.
With years of experience in competitive road cycling and a thorough comprehension of training theory, I’ve helped athletes ranging from Ironman competitors, former world-class rowers and domestic road racers, all of whom have seen remarkable results.
Helping cyclists reach their peak performance - one switchback at a time.
Every athlete is unique.
Switchback Performance builds training around your goals, schedule, and physiology — balancing data-driven precision with real-world practicality.
The coaching combines structured workouts, performance analysis, and honest feedback to help you get faster, stronger, and more confident on the bike.
Whether you want to hit peak form for a race, get the KOM on your local climb or simply see what you’re capable of, let’s take your performance to the next level.